Opportunity:
My opportunity is to make care packages full of healthy meats and vegetables, such as the ones for army troops, and to supply the packages to underdeveloped countries and the countries that have been hit the hardest by pandemics. I would also supply the underdeveloped countries with hygiene packages as a bonus to their purchases. These packages will be for the ones who cannot afford the food within their respective regions and also, the ones who rather reside in their homes to evade the coronavirus. These packages would help push the development for underdeveloped countries, and help ensure safety/reduce the risks of contracting any virus that comes about.
The sudden rise of, Coronavirus, immediately brought this idea to my mind. I also took it further than that, if it can be a viable resource, why not branch it off to underdeveloped countries who truly need help. Geographically, I'm aiming for third world countries and then the U.S. Demographically, this care package will be bought by consumers who can generally order things at will, 18 and up, and give to their families once received. Customers are going out and stocking up on food so they won't have to go out, to satisfy this need. They're very loyal as they want to stay healthy and practice "social distancing" to keep away from the virus. This opportunity is humongous, as it will help underdeveloped countries be able to receive healthy food, and also reduce the cases of the virus when people are in their houses, waiting for the care package to be delivered. This window of opportunity will be open for as long as the virus is going on and/or as long as the underdeveloped countries need to further their advancement.
Innovation:
This opportunity is incrementally innovative. Care packages will contain pounds of fresh products and meats that have been preserved properly for transport. The consumer will just need to order online the package of their choosing (differs in type of meat/fruits and vegetables) and be delivered to their places of stay. The packages will sell for as much as $10 for pounds of food which, will relatively cost less than what they'd normally spend for the amount given. This will induce high demand of the packages which, will ultimately lead to stable and great financial income.
Venture Concept:
This innovation will help ensure the safety of others and reduce the number of transmission of the virus It will also help the ones who are having difficulty, in their respective countries, be able to obtain healthy and affordable food. People would love the idea of not having to go outdoors and risk contracting the virus when, they can stay at home and have affordable, clean food delivered to them. I believe it wouldn't be very difficult to have this product branch out and receive many consumers. The competitors would have to be the companies who possess the ability to carry out the same idea as myself. However, they'd be more reluctant to truly carry out this idea as it wouldn't maximize their profit and/or they'd want to sell the packages for a much higher price.
Packaging, price points, distribution, and customer support all play a monumental role in my business concept. They will allow for the business to actually take place, and ensure that the business is built on a strong foundation that will help it continue to flourish. I would have a customer service team, production team, and would be in contact with delivery companies as they would provide the delivery support. I would look at the beginning of the project to have more or less 100 employees, and have that amount gradually increase as the high demand begins to kick in.
Three Minor Elements:
1) My most important resource will be the connections I currently have, as they are filled with people who possess the ability to help me achieve the things necessary to properly establish the business.
2) The next opportunity that I'm considering is more for underdeveloped countries, care packages of clothing.
3) In five years, I'd want this venture to still be strong in case of any pandemics and in helping underdeveloped countries, this idea will also branch off into a more, regular purchase for consumers. As an entrepreneur, I want to put the customer's need first, as that would bring more light to my business. This venture will showcase what my business is all about, the people, and this will induce a high consumer rate for years to come.
FEEDBACK:
The feedback I was received was relatively positive. They helped me realize that this opportunity can go above and beyond in the types of products that are within these packages. I changed my venture concept by adding another care package that has hygiene products as a "bonus" for those who purchases the original care package of food, for the underdeveloped countries.

Hey Berteau,
ReplyDeleteYou have some great ideas here. It was really great seeing your original idea that you came up with at the start of the semester flourish into this awesome venture that you are proposing. Your idea to eventually venture out and provide clothing in your care packages is also really great and can help a lot of people. Great work!